Peggy DeanPeggy Dean
MBA, Certified NLP Master Trainer
Principal NLP Faculty
Founder, Peak Performance Corp.

Peggy Dean is an accomplished coach and consultant who has helped private and publicly-held organizations, from multi-billion dollar enterprises to small business owners, optimize performance and maximize human effectiveness. She is recognized for producing unprecedented results in productivity, profitability, and teamwork through bringing out the best in each individual, building effective working relationships, aligning individual commitments with those of the organization, and inspiring a sense of quality and achievement.

Peggy is known for “straight talk” – telling it like it is. Whether she is coaching, training, or speaking, her depth of knowledge, quiet confidence, and deep belief in people’s abilities makes her an invaluable guide in the journey of business life.

Prior to Peak Performance Corp., Peggy was a Senior Account Executive with Spiro & Associations handling public affairs, corporate affairs, public relations, and advertising programs for clients including Omni International Hotels, SmithKline Beecham, the Princess Grace Foundation, and the Philadelphia Zoo. Earlier, she was the co-owner of Dean & Associates, a public relations firm. Her corporate career includes roles as Vice President, Communications at Mercantile Bank at Dallas and Corporate Communications Manager for Recognition Equipment, a high technology manufacturing company.

Peggy has a BA from the University of Texas at Arlington and an MBA from Southern Methodist University. She holds the highest level of NLP certification as a Master Trainer, apprenticed with the co-developers of NLP Richard Bandler and John Grinder for six years, and trained with leading NLP experts including Leslie Cameron Bandler, Judith DeLozier, Robert Dilts, and Todd Epstein. She has taught numerous NLP certification programs and NLP coaching workshops. Peggy has served on committees of the International Association for NLP (IANLP) as well as helping to organize and then lead the Business Organization Applications branch of the organization. She has traveled globally, speaks fluent Spanish, and is the author of articles on human performance.